A theoretical thinker and design lover. Maker of brand, strategy and marketing in a digital product strategy and design consultancy.  A mix of my random thoughts, interests and opinions.
  • Tricia Wang - How Visual Media Affect Culture and Identity Globally from The Conference this year in Malmo. 

    Fascinating idea of the elastic self. It is interesting to think of how we have divided the idea of self into the offline and online. The real life and the digital life. Its a silly division. We do not all have multiple personalities; we are one holistic person with multiple facets and attributes that are merely expressed differently depending on the medium. 

    As Tricia points out, the digital, especially with the increasing visual expression (photos, gifs, etc), it is easier than ever to express ourselves thanks to digital media and platforms. Expression is not just for the arts anymore; everyone has the ability to express and share facets of their identity, manipulate it and more. 

    1 Notes
    #human behavior
  • The random morning musings that I have, designing in Pages (don’t judge). 

    The product cannot be separated from the self and the cultural context of not only the product, but the user. 

    1 Notes
    #product design
    #user experience
  • Brands are Killing More Than Facebook

    Undercurrent - Trash Like

    Yesterday reading Undercurrent’s latest post, "How Brands are Killing Facebook", Jim Babb presented an interesting take on the anatomy of a Like and how that simple act of Liking become tainted when brands are added to the mix. Babb sums it up best, stating: 

    Gated Likes ultimately devalue Likes for all. Even if you avoid erecting a Like-Wall, each time someone else bribes users to Like their page the act of Liking and receiving updates from a brand becomes less meaningful. Sadly, there is not much to be done to avoid others polluting the pool

    Babb makes an importan observation, pointing out the contrived nature of the Gated Like, the lack of feeling and meaning behind it, but this is indicative of a bigger problem with brands on social networks. The more brands on a social network, the less meaning that network will have for the user. 

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    2 Notes
    #Social Networks
  • We All Have Multiple Personalities.

    Who am i today

    Earlier this week, I read an article from Neal Perkins, Identity is Prismatic, a truly fascincating interpretation of the relationship between not only online and offline identities, but whether or not we are being limited to a singular, almost pre-defined identity. Neil talks about Chris Poole’s opinion that online sites like Facebook with their timeline are aiming to lock our identities in place and are making less and less room for deviation. Like Neil, I could not disagree more.

    We are not limited to have one, singular, end-all-be-all identity online just like we are not limited to having a single offline identity. We have far more nuance than that type of thinking allows for. We adapt our identities based on the context, the role, the environment and the meanings we attach to them.

    To try and explain what I mean, here are some examples. I am a daughter and I am a sister. I see these as two separate, albeit similar identities within the holistic self, which have varied traits and behaviors as well identical traits and behaviors (afterall, they’re both me). In the online context, I am @aaretz on Twitter and Anne Aretz on Facebook; I see them as separate versions of my holistic self with managed traits, behaviors, using selective traits, behaviors that derive a different meaning in that context.  

    I think that we are dealing with contextual identities; our representations and interpretations of ourselves change depending on where they are or how they are labeled according to ourselves. I do not think that it is necessarily a conscious thing, at least most of the time. When it comes to some online identities, I purposefully am very selective of how much people know about me (i.e. Facebook) and other places, not so much (like Twitter). In the digital context, I think that we create identities; we’re selective about how we present ourselves and how we hope to be perceived. These are not fake, inaccurate identities, merely shining different lights on ourselves to create a different result or outcome. 

    22 Notes
  • Chris Poole may still look like he should be getting ready for the Prom and not the Web 2.0 summit, but nevertheless, good points here. 


    Chris Poole Talks About Online Identity at Web 2.0 Summit 2011

    65 Notes
    #web 2.0 summit