Twitter is not a startup any more. It doesn’t need to hide behind the skirts of its investors, or plead that it’s too new to understand how being a prominent company works. It has been in the trenches of every major world event for the past seven years. It could even be argued that Twitter is not really a tech company – because Twitter’s future is tied with the future of news itself, it’s a media company now. And as a media company, it should know that words matter. And the lack of words – a strange, uncustomary silence – says more than Twitter’s executives may think.
While a very valid point, there are several pieces of this that bother me. First off, Twitter has not been a startup for sometime. Twitter is indeed a media, communication and entertainment company now. That mission of transparency lingers from the days when it was a social network, of sorts. A way to communication 140-characters of random thoughts or events with anyone who would listen. That was then.
The IPO is the symptom of a larger shift that has been happening within Twitter for years now. They are no longer a social network. That is not a plausible business option for them. Yes, Twitter is inherently social, but it is not Facebook. It’s currency is information, news. That is Twitter’s business now. It is a smart business decision to keep the news about their IPO under wraps because of that shift.