A theoretical thinker and design lover. Maker of brand, strategy and marketing in a digital product strategy and design consultancy.  A mix of my random thoughts, interests and opinions.
  • Reinventing the chainsaw and making it uber macho. 

    fastcompany:

    Reinventing The Chainsaw, By Sending Subliminal Signals About Being Macho

    The Jawsaw has a user experience that bespeaks, ahem, of manly movements.

    Read about it->

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      what.
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      Reinventing the chainsaw and making it uber macho.
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