A theoretical thinker and design lover. Maker of brand, strategy and marketing in a digital product strategy and design consultancy.  A mix of my random thoughts, interests and opinions.
  • wanderingwanderingstar:

    If I want to persuade you, what I need to do is pitch my arguments so that they’re in the range of a bubble around your current belief; it’s not too far from your current belief, but it’s within this bubble.

    If your belief is that you’re really, really anti-guns, let’s say, and I want to move you a bit, if I come along and say, “here’s the pro-gun position,” you’re actually going to move further away. Okay? It’s outside the bubble of things that I can consider as reasonable.
    We all have these latitudes around our beliefs, our values, our attitudes, which teams are ok to root for, and so on, and these bubbles move. They flex. When you’re drunk, or when you’ve had a good meal, or when you’re with people you care about versus strangers, these bubbles flex and move in different ways. Getting two groups to work together is about trying to get them to a place where their bubbles overlap, not their ideas, not their beliefs, but the bubbles that surround their ideas. Once you do that, you don’t try to get them to go to the other position, you try to get them to see there’s some common ground that you don’t share, but that you think would not be a crazy position to hold.
    There’s the old Carlin bit about when you drive on the road: anyone going faster than me is a maniac and anyone going slower than me is a jerk. That that’s the way we live our lives. We’re always going the right speed, and everybody else is missing the boat. We don’t take into account that I’m going fast today because I’ve got to get to the hospital, or I’m going slow today because I know I had something to drink, and I shouldn’t have, so I’m going to drive real slow. We don’t take those things into account. We just think whatever I’m doing is the right thing, and we have to recognize there’s this space around those, and if we can find that overlap we can get some movement. And so that’s not a nudge idea, per se. It’s really about finding when people are in a mental space where they’re more open to other ideas, and what is often going on there is you’re trying on identities.
    William James said long ago that we have as many identities as people that we know, and probably more than that. We are different with different people. I’m different with my son than I am with you. We have these different identities that we try on, and they surround us. With some friends I can be more of a centrist, and with other friends I might be more of a liberal, depending on what feels like it would work in that moment, and they can all be authentic positions that I really believe at different points in time. I’m really interested in looking at that as a mechanism of persuasion when it comes to regular old persuasion, when it comes to education, when it comes to public health, and when it comes to international issues as well. It’s finding that latitude of acceptance and finding out how to use it successfully.


    /We try to do this with clients, who hire us specifically for innovation, but often don’t know how it feels to recognize, accept and then embrace it.

    It’s like a cross between horse whispering and aversion therapy.

    This is often the case for Director level and below. Higher, and it gets easier, because you wouldn’t usually be speaking to that C-level group otherwise.

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  • Just talk to people.

    It’s amazing what you learn when you just talk to people. 

    Today on my way to Penn Station I got talking to my Uber driver and, of course, learned something new. At 35 he was forced to flee from his native Ghana, leaving behind 3 children and his wife, so that he could avoid political persecution. He worked odd jobs, sometimes 23 hours a day and eventually was able to bring his son over to the US so he could attend college. His two teenage daughters and wife are still in Ghana; they have been apart for 10 years. During those 10 years, he has seen his wife and daughters 4 times. 

    He told me that he has never been asked by any other of his riders about himself. That for the most part, the people he drives all over just complain about his route or talk on their cellphone. Or they ask him if people live in houses in his country or just huts. Sometimes they ask if there is electricity in Ghana. 

    New York City is a beautifully diverse place, full of people from all over the world. They all have a story and sometimes you just gotta talk to people. Just because they are driving you somewhere doesn’t mean they aren’t worth your time or interest. In fact, those are the people who will have the best story to tell.  

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  • seancrowe:

    Excerpt from Mike Monteiro’s “13 Ways Designers Screw Up Client Presentations”

    "5. Giving the Real Estate Tour

    Never explain what they can obviously see right in front of them. They can all see the logo on the top left. They can all see the search box. There is absolutely nothing more boring…

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  • First one to make it. First one to make it right.

    Which is better? 

    I got into a conversation on disruption and innovation and what exactly the difference is. They are 2 different buzzwords and two different intentions, in my opinion. 

    Disruption is more about being the wave maker. You put something out there that it totally different, novel and forces people to imagine the future. 

    Innovation is the next step. How do you make that disruption go from the somewhat fictitious and a little fantastical to something that works. Something that becomes normalized. Something that actually changes the way we act. 

    Both are needed and can happen simultaneously, but can also happen in tandem. 

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  • "Unless you are obsessed by what you’re doing, you will not be doing it well enough."
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  • Jiggity jam for the morning. 

    (Source: Spotify)

  • "In this growing perspective, value is not in the object or person, but “resides […] in the actions and interactions which the acquired resource makes possible or supports” (Vargo & Lush, 2008, p. 51). Value is described as co-created in social contexts through customers’ value-creating practices or even individually created by the customer (Edvardsson et al., 2011).
    Following this consideration, if value is associated with use and context, the focus necessarily shifts from the units of output to the interactions. A service, therefore, represents “the process of doing something beneficial for and in conjunction with some entity, rather than units of outputs – immaterial goods- as implied by the plural ‘services’” (Vargo & Lush 2008, p.

    "A Theoretical Framework for Studying Service Design Practices: First steps to a mature field"- Daniela SangiorgiI and Alison Prendiville

    The value of the intangible over the tangible. It is interesting to think of how there is a shift from the value of the goods to the value of the interactions mediated through goods and channels. It encourages a more human lens for which businesses can evaluate what exactly they are providing to their customers and how. 

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  • Knowledge over Expertise

    That’s what I would rather say. It’s funny because I had someone ask me what I was an “expert” at and I didn’t really know how to answer it. 

    First, I would never consider my expert of anything. Second, I would not want to be an expert at any one thing. 

    I’d rather know a little about a lot. 

    Expertise and expert status is something that works if you want to put yourself into a box, but who wants to be in a box? It seems like there is some cultural pressure these days to be the expert in something. The one guy who you call about this one thing. And then you can be that unicorn or something. I would rather have a wide knowledge base and have people say, “for a good conversation, talk to her” than “she is the expert in [blank].”

    Generate and build knowledge over being gaining expertise in one thing. 

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  • "It’s not about the money. It’s about my sanity."
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