A theoretical thinker and design lover. Maker of brand, strategy and marketing in a digital product strategy and design consultancy.  A mix of my random thoughts, interests and opinions.
  • "In this growing perspective, value is not in the object or person, but “resides […] in the actions and interactions which the acquired resource makes possible or supports” (Vargo & Lush, 2008, p. 51). Value is described as co-created in social contexts through customers’ value-creating practices or even individually created by the customer (Edvardsson et al., 2011).
    Following this consideration, if value is associated with use and context, the focus necessarily shifts from the units of output to the interactions. A service, therefore, represents “the process of doing something beneficial for and in conjunction with some entity, rather than units of outputs – immaterial goods- as implied by the plural ‘services’” (Vargo & Lush 2008, p.

    "A Theoretical Framework for Studying Service Design Practices: First steps to a mature field"- Daniela SangiorgiI and Alison Prendiville

    The value of the intangible over the tangible. It is interesting to think of how there is a shift from the value of the goods to the value of the interactions mediated through goods and channels. It encourages a more human lens for which businesses can evaluate what exactly they are providing to their customers and how. 

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  • Knowledge over Expertise

    That’s what I would rather say. It’s funny because I had someone ask me what I was an “expert” at and I didn’t really know how to answer it. 

    First, I would never consider my expert of anything. Second, I would not want to be an expert at any one thing. 

    I’d rather know a little about a lot. 

    Expertise and expert status is something that works if you want to put yourself into a box, but who wants to be in a box? It seems like there is some cultural pressure these days to be the expert in something. The one guy who you call about this one thing. And then you can be that unicorn or something. I would rather have a wide knowledge base and have people say, “for a good conversation, talk to her” than “she is the expert in [blank].”

    Generate and build knowledge over being gaining expertise in one thing. 

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  • "It’s not about the money. It’s about my sanity."
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  • "Everyday people make choices that have small or big impacts on their lives and on others. With the recent trend of increasing usability in interface design and product design, the world is becoming an easier place to live in. However, by making technology easier to use, people are making themselves more dependent on the technology. Technology is something that is taking bigger parts of people’s lives, and therefore, making them more vulnerable if something is to happen. Designers have to make sure they are working by the right moral values and to know that every choice they take will inflict on the lives of others."
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  • "Human beings are not machines. Our first response to anything is emotional, not intellectual, not functional. It’s emotional."
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  • bijan:

    MG wrote a post yesterday about scoffing in the technology world. It’s a great read, especially going into the new iPhone and “iWatch” launch today.

    It also reminded me of all the scoffing I’ve heard in my time as an investor these 9+ years. Things like:

    "User generated content can’t…

    (via emergentfutures)

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  • I want to live here. 

    (Source: crystal-lize, via minimaldesks)

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  • "According to Thiel’s “women founders” logic, he can only imagine women as agents/subjects if they are the founder of a company. And this, in the end, is exactly why and how tech is such a diversity disaster: because there are so many ways powerful people in the industry have of ignoring that marginalized people are working at their companies and are experiencing multiple forms of discrimination right now. This is why many powerful people in tech can only conceive moves to “change” the industry in terms of magical futures like “more women founders” or “getting young girls to code”. The women working in the industry right now are being written off in favor of these magical futures, and as long as this is the case, the now of tech (whether the now is today or twenty years from today) will be unchanged."
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