Thoughts on Foursquare
The press release for Foursquare’s 7.0 from TechCrunch today is interesting, if not terribly informative. This article is a great example of tech reporting in 2013 - a quick stab at analysis but mainly a conduit for the company’s evolving pitch.
I love love the new design - but at it’s core, I’m not sure I get Foursquare’s value to me, now that I’m away from the NY bubble.
Disclosure: My wife used to work for Foursquare, but we rarely discuss our product management work in detail. I’m writing as a fan of the service and as a fascinated observer of the current state of press reporting on tech product development. I love the idea of location-ness being in our lives.
Ah the value question and what exactly is foursquare’s value to the user and the world in general?
Well, pretty much nothing except for the build up of user-generated data on where people go, sentiment about those places and maybe, MAYBE, finding other places close by.
I think that using it as a tool to find people near you or maybe in the same location as you is not decidedly creepy and has been ruled socially acceptable.
Foursquare appears to be inching its way to acquisition, by design.